US: Parker unveils changes to Wine Advocate business
Parker says he will expand the site's global coverage for consumers
Wine critic Robert Parker has announced a raft of changes for his 34- year-old publishing business – including new investors, offices in Singapore and a new editorial boss.
Parker will remain as chairman & CEO of The Wine Advocate (TWA) board, but will hand over the editor-in-chief role to Singapore resident Lisa Perotti-Brown. The business includes the bi-monthly Wine Advocate newsletter and website eRobertParker.com.
In a message posted on his Facebook page, dated 9 December, Parker also said he has taken on three “highly-qualified business and technology people and enthusiastic wine lovers” as investors. The three backers live in Singapore, but in his message Parker insisted that the business' Monkton, Maryland, office will remain its HQ.
Of the investors, he said: “They are totally independent of the wine industry and have a very global vision that is essential in today's world."
The Wall Street Journal reported that Parker also intends to phase out the newsletter's print version and he talked of “more efficient delivery” of information in his Facebook message. This will include more coverage in all the world's wine producing regions.
But Parker said there would be “many new features” for the website including new applications, more videos, a PDF of TWA for electronic subscribers, virtual tastings, and a new program called Icon Wines.
The writer added: “While rumours about me retiring have circulated for years, nothing could be further from the truth. I am still in this profession for the long-term as I remain the CEO and chairman of the TWA board, and an owner.”
He concluded: “I wish I were 25 years younger as I feel so excited about the new investor team and what we can accomplish together.”
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