GLOBAL: Parents unsure when to start alcohol education - Anheuser-Busch InBev
Parents are unsure when to initiate the conversation about alcohol with children
Anheuser-Busch InBev has released results of a global consumer survey that show that parents are not united on when to broach the subject of alcohol with their children.
The brewer, which is running its fourth annual 'Global Be(er) Responsible Day' tomorrow (20 September), released the survey results to coincide with the event. The survey, of 11,000 people across 11 countries, found that around 90% of parents with children aged 5 to 17 in ten of the 11 countries agreed that talking with their children about drinking is important.
However, in nine of those ten countries, there was a marked difference between how many parents agreed that this is important and those who have actually initiated the conversation.
The main reason given by those parents that had not had a conversation with their children about drinking was that they felt their child was too young. Further, parents from Belgium, Brazil, the UK and Russia reported that they trust their children to make the right decision.
"Research has long shown that parents are the most important influence on a young person's attitudes toward drinking,” said A-B InBev CEO, Carlos Brito. “The findings announced today build on this important insight, indicating that parents feel they need support in having these important conversations.”
The survey, which is designed to drive traffic to A-B InBev's 'Family Talk About Drinking' programme, polled 1,000 people each in Argentina, Belgium, Brazil, Canada, China, Germany, Great Britain, Mexico, Russia, the US and Ukraine.
Anheuser-Busch InBev Germany’s strategic direction is mainly in line with the international parent company and the company does not have a lot of room for self-governance. Partial autonomy is granted,...
Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public's over-familiarity with mass-market beer brands and instead turning...
Anheuser-Busch InBev (A-B InBev) is facing challenges in the mature US beer category by focusing on premium and craft beer. As the US Justice Department precluded A-B InBev from controlling the lucrat...
InBev Italia’s strategy for the forecast period will be to continue its occasion-based marketing, and to promote its products. The company will concentrate its efforts on meeting consumers’ expectatio...
AB InBev France SAS is strongly positioned in speciality, abbey-style dark beer in France and it is expected to maintain its stronghold in this category through innovation, continuing to launch new sp...
- Why Didn't Diageo Act Sooner on Mallya?
- Comment - A New Age of VR Marketing?
- just The Facts - The Global Wine Industry
- CCE head shines light on price talks
- Interview: Head brewer at Hall & Woodhouse
- Diageo considers wine operations sale
- NPD: Bacardi's Bacardi Carta Fuego
- A-B InBev approves new chairman
- Coca-Cola Co promotes North America chief
- Bacardi widens Craigellachie footprint to Asia
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo Plc in Wine (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- ALDI 2015: Radically transforming Anglo Saxon grocery markets