Just weeks after confirming that it would not be attending Vinexpo, the world's biggest wine fair in Bordeaux, Wines of South Africa has unveiled its plans to stage a giant pan-European tasting in London later this year.

The event, held at Old Billingsgate in the East End of London, will be the biggest ever representation of South Africa producers and will be open to buyers from all over Europe.

"From a South African perspective, it'll be the biggest event in Europe," said Su Birch, Wines of South Africa's CEO.

The event is likely to be seen as a further snub to Vinexpo, with South Africa electing not to take a generic presence at the giant Bordeaux wine fair in June this year, following a disastrous 2003 Vinexpo, which saw the air conditioning in the South African section fail and temperatures soar.

As well as all of the country's main producers under one roof, there will be several themed tastings, of Platter five-star wines, Chenin Blancs by region, wines by price point and on-trade labels.