Italian liqueur Pallini Limoncello has received its first off-trade listing in the UK.

United Brands, which controls the brand in the UK, said yesterday (24 July) that the lemon liqueur will hit the shelves of the 30 Booths supermarket stores in the north-west of England this month. 

United Brands portfolio includes brands such as  Boru Vodka, Gosling's Rum, Casa Noble Tequila and Nova Schin beer. The company, which came under new management in January, claims to have overhauled its portfolio to give it a "more balanced and premium direction".

Booths' wine buyer Peter Newton said, "Having panel tasted a number of Limoncellos currently available on the market, in our opinion Pallini was our first choice both in terms of the quality of product and its premium yet traditional packaging. Although early days, we are already seeing very good sales for Pallini in Booths stores."

The Pallini Limoncello will retail at GBP10.99 (US$15.10).