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Palcohol gets green light from US authorities

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Palcohol has been approved by a US federal agency paving the way for the controversial powdered alcohol to be sold in states that allow the product. 

In an email to just-drinks, Palcohol's creator Mark Phillips said the US's Alcohol and Tobacco Tax and Trade Bureau (TTB) has signed off approval. The TTB could not be immediately reached for comment, but a spokesperson told the Associated Press four varieties of Palcohol have been approved. 

Lipsmark, the company that owns Palcohol, said it will now will work on getting a production facility into operation and hopes the brand will be available for summer. 

Since news of the product emerged last April, it has attracted significant controversy in the US. The TTB initially approved Palcohol but then withdrew the decision after it said the approval was given by mistake. 

Several US states have made moves to ban the sale of powdered alcohol. However, Phillips told just-drinks the attempts at bans are “based on misinformation and ignorant speculation”. He added: “It’s hypocritical to ban powdered alcohol and not liquid alcohol.” 

Phillips claimed that Wyoming, Colorado and Washington are moving to regulate Palcohol and tax it in the same way as normal alcohol. The US Food and Drug Administration has also approved its sale, but nobody was immediately available from the body.  

Privately-owned Lipsmark said previously it planned to release six versions of Palcohol - including vodka, rum and four cocktails - to be sold in a pouch that is the equivalent to 10% to 12% abv. Five ounces of water are meant to be added to the cocktail version to create the drink. 


Sectors: Legislation, Spirits

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