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US: Palandri continues preparations for US launch

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The Australian wine company Palandri Wines has continued its plans to develop the US market by opening the company's North American headquarters, in Houston, Texas.

At the same time CEO Gordon Grant announced two executive appointments.  Paul Heinicke was named vice president of marketing, North America, and John Castillo was named vice president of sales, USA.

In a statement the company said Heinicke and Castillo will work with representatives of recently appointed exclusive importer, Marie Brizard Wines & Spirits, USA, in preparation for the introduction of the Palandri portfolio of Western Australia wines to designated US markets in early 2003.

"The United States and Canada represent tremendous marketing opportunities for Palandri wines," said Grant.  "The Australian category grew 31% overall in 2001, with 41% growth in the first seven months of 2002.  Imported market share was 21.3% in the same period, up from 16.9% in 2001. Palandri will
be in a position to capitalise on market dynamics that we consider favourable to the brand."


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