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US: Paddington Brands adds Miami to 3 Amigos' NASCAR tie-up

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Paddington Brands has secured a NASCAR sponsorship deal in the US for its 3 Amigos Tequila brand.

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The company, which imports beer, spirits and wine brands into the US as well as owning 3 Amigos, said yesterday (3 November) that the brand will be the 'Official Tequila of Homestead-Miami Speedway'. The sponsorship, financial details of which were not disclosed, starts with this year’s Ford Championship Weekend from 18 November to 20 November.

"Over the past year leading into the NASCAR Sprint Cup Series Championship finale at Homestead-Miami Speedway, 3 Amigos Tequila has become the 'Official Tequila of Racing' by engaging in 17 NASCAR events,” said Paddington Brands' CEO, J. Smoke Wallin. “We are very excited to join all the South Florida Tequila fans at this fine facility and exciting event.”

Founded by the Gonzalez family in 2007, 3 Amigos is produced in the Jalisco region of Mexico.

As well as 3 Amigos, Indianapolis-based Paddington owns the Napa Smith Brewery & Winery.


Sectors: Spirits

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