News

US: Paddington Brands adds Miami to 3 Amigos' NASCAR tie-up

Most popular

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Why water has become more important than wine

Campari Group's Aperol Q3 bonanza - Comment

MORE

Paddington Brands has secured a NASCAR sponsorship deal in the US for its 3 Amigos Tequila brand.

//i2.aroq.com/1/3amigos.jpg

The company, which imports beer, spirits and wine brands into the US as well as owning 3 Amigos, said yesterday (3 November) that the brand will be the 'Official Tequila of Homestead-Miami Speedway'. The sponsorship, financial details of which were not disclosed, starts with this year’s Ford Championship Weekend from 18 November to 20 November.

"Over the past year leading into the NASCAR Sprint Cup Series Championship finale at Homestead-Miami Speedway, 3 Amigos Tequila has become the 'Official Tequila of Racing' by engaging in 17 NASCAR events,” said Paddington Brands' CEO, J. Smoke Wallin. “We are very excited to join all the South Florida Tequila fans at this fine facility and exciting event.”

Founded by the Gonzalez family in 2007, 3 Amigos is produced in the Jalisco region of Mexico.

As well as 3 Amigos, Indianapolis-based Paddington owns the Napa Smith Brewery & Winery.


Sectors: Spirits

Related Content

"Our ambition is to make Scotch the number one international spirits category in China" - Interview ...

How can gin stem the slide in the US? - Comment

How can gin stem the slide in the US? - Comment...

FREE TO READ - The biggest interviews of the year - just-drinks review of 2016

FREE TO READ - The biggest interviews of the year - just-drinks review of 2016...

Focus - The US spirits market: The state of the union

Focus - The US spirits market: The state of the union...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?