News

UK: Ovaltine reinvents itself with energy tag

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

Why spirits should look back to move forwards

The just-drinks Analyst returns

Gaming - the next frontier for drinks marketing

MORE

Ovaltine, the well-known malted chocolate drink is no longer to be pushed as the ideal 'bedtime' cuppa. Its new UK advertising campaign (the first for 14 years) is leaping on the energy drink bandwagon by promoting it as the drink that "can offer you that much needed zest for life."


Related Content

Comment - Soft Drinks & Water - Energy Drinks Get Safety Boost

Comment - Soft Drinks & Water - Energy Drinks Get Safety Boost...

Focus - A World of Energy: The Landscape for Energy Drinks

Focus - A World of Energy: The Landscape for Energy Drinks...

The View from A Farr – Trolleys with minds of their own

The View from A Farr – Trolleys with minds of their own...

Enoitalia’s Alberto Nani Organic Prosecco - Product Launch

Enoitalia’s Alberto Nani Organic Prosecco - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?