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AMERICAS: Oval Vodka makes US$27.5m deal with Dynamic Group Development Corp

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Dynamic Group Development Corporation has agreed to buy at least US$27.5m of stock of Oval Vodka, for distribution in Central and South America.

The five-year deal, announced yesterday (April 2), was made with Oval Global Sales, a subsidiary of development company ROK Stars. The parent company was founded by John Paul DeJoria, the co-founder of The Patrón Spirits Company, and UK entrepreneur Jonathan Kendrick. Their company also owns ROK Natural Energy and ROK Water.

“While there are many vodka brands available in the 5bn bottles-per-year global vodka market, Dynamic Group Development Corporation recognises that premium vodka brands are the most dynamically-growing sector of this huge industry and Oval is perfectly placed to compete with the leading brands both on quality and price,” said Kendrick.

Oval Vodka has a  distillation process that bonds water molecules to alcohol molecules and "reduces its dehydrating effect", the company said.

ROK announced a deal last year with Rexam to use the firms aluminium bottles for its Natural Energy brand.


Sectors: Spirits

Companies: Rexam

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