At a time when the future of the energy and stimulant drinks sector in some countries is in doubt after recent health scares, a new report claims that sales in the energy and stimulant drinks sector have risen a phenomenal 366% since 1996. In a report by beverage research company Mintel International, Simon Howitt, consumer goods consultant said: "The market has been driven by people working longer hours, driving longer distances and enjoying increasingly energetic social lives.