Orlando Wyndham, Pernod Ricard's Australian wine subsidiary, is tipped to be the major benefactor from the newly-acquired Seagram distribution network in North and Latin America.

The French spirits and wine group now has the muscle it desperately needed in the US market and Orlando, which produces Jacob's Creek, will benefit the most from this beefed up presence. Its flagship brand has built up a strong export market, with global sales reaching 4m cases annually, with the UK and US the two key countries.

Under the Seagram agreement, Pernod Ricard will contribute $3.15 billion of the $8.15 billion purchase price. Analysts believe the globalisation of the wine sector and its growth potential will help boost Pernod Ricard's organic growth strategy.