Market research
February will be a busy month for Orlando Wyndham Group, a unit of
France's Pernod Ricard, as it stages the US release of four new wine offerings under its Jacob's Creek and Wyndham Estate labels.
The company will test its Jacob's Creek Chardonnay/Pinot Noir sparkling wine in five markets on the East and West Coasts, said regional manager
Rob Hassan.
In the US, it will be priced at about US$10 to US$12 a bottle, and sales will be supported by television and print advertising, Hassan said.
The Jacob's Creek Reserve Riesling and Reserve Cabernet Sauvignon will also be released for national distribution at the same time.
Orlando Wyndham will begin selling its Wyndham Estate Show Reserve
Hunter Valley Shiraz nation-wide in February, adding to the collection's Semillon, Chardonnay and Cabernet Merlot wines already on the market.
Companies: Pernod Ricard
