Orangina Schweppes France CEO, Hugues Pietrini, has now taken on responsibility for the group's Belgian subsidiary.

In a statement, released earlier this week, Orangina Schweppes said the decision to hand Pietrini an enlarged role reflected a strategy aimed at creating more synergies between France and Belgium, where there is similarity in terms of consumer behaviour and the development of the group's brands.

Orangina Schweppes Belgium was previously headed by Ives Depoortere who will now spearhead the group's activities in the Nordic countries.

Orangina Schweppes Belgium employs 135 staff and has an annual turnover of around EUR106m (US$134.1m).

Pietrini will continue to report directly to Jacques Steffens, COO of Orangina Schweppes Group, itself a subsidiary of Japanese group, Suntory.