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Orangina Schweppes Group is promoting its chief operating officer (COO) to the role of CEO. 

Jacques Steffens will replace Luis Bach as CEO from April 1, the Suntory Holdings-owned company said on Wednesday (20 March). Steffens has been COO since last March and was previously the company's CFO. 

He will report to Nobu Torii, chairman & CEO of Suntory Beverages & Food.

“The main focus of the business is and will be to drive the growth of the group's brands and its geographic footprint, with a particular focus on both Eastern and Western Europe,” Orangina Schweppes said in a statement. 

Bach will take the role of Orangina Schweppes's vice-chairman. 

A version of this story published yesterday incorrectly stated that Steffens had been appointed COO. We apologise for any confusion. 


Sectors: HR – personnel, Soft drinks

Companies: Suntory

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