Pernod Ricard has completed the sale of its Orangina-Pampryl unit to Cadbury Schweppes. The sale increases Cadbury's reach in carbonated beverages, and leaves Pernod as a pure alcoholic drinks business. The Seagram acquisition has established Pernod as a major player in the global drinks market for the first time, but many of the brands need work to reach their full potential. Divesting non-core assets should help Pernod focus on this goal.