Opus One has its sights on Asia

Opus One has its sights on Asia

California-based winery Opus One has opened an office in Bordeaux to further boost an international arm that has tripled its share of overall sales in the past five years.

Laurent Delassus will run the office in the newly-created role of VP of international sales and marketing, a company spokesperson told just-drinks yesterday (11 September). Delassus will also oversee regional sales managers in Tokyo and Hong Kong and the group's global sales.

Opus One's international sales are enjoying “brisk growth”, especially in Asia, the spokesperson said, increasing from 18% to 52% of overall business since 2007.

“Our biggest market is Japan by a good amount, but China is on the rise," the spokesperson added.

“All the markets show an interest in the wine and it's healthy for us to make sure that it's widely distributed.”

Before joining Opus One, based in Napa Valley, Delassus was export managing director for Bordeaux negociant firm Veyret-Latour.

According to a report on Monday, US wine imports to South Korea jumped by 19.4% in the first six months of the year as tariffs were abolished.