Market research
The bidding was electric at the first charity grape auction to take place on the Internet. WineryExchange.com, the leading online marketplace for the wine industry, inaugurated its Internet grape sales with a special charity event that took place in cyberspace on August 28-30. More than $13,000 was raised on the Web to support industry efforts to control a pest that threatens California vineyards.The winning bidder, a Tampa, Florida wine distributor and his winery partner, took home three tons of prized Pinot Noir grapes from Santa Barbara's renowned Bien Nacido Vineyards. At a stunning $4500 per ton, the Bacchus Wine Corporation was both generous and determined to outbid its online rivals at the WineryExchange-sponsored charity auction.A distributor with a plan, Bacchus Wine Corporation had already arranged for the Whitcraft Winery to produce and bottle its wine. Bacchus is patiently looking forward to releasing a premium Pinot Noir to its customers in two years time. Bacchus owner John O'Connor had high praise for the WineryExchange wine grape trading center: "Through WineryExchange.com and its technology, companies like ours can operate a continent away from the California wine industry and still participate in time-sensitive business transactions."
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