US: On-trade alcohol volumes slow, wine worst affected

By | 24 July 2013

Wine was worst affected in the downturn

Wine was worst affected in the downturn

Wine volumes in the US on-trade have slowed the most out of all alcohol categories since last month, according to latest figures. 

Sales by volume of wine have gone from 0.4% growth in Q2, to a 1.7% drop in the four weeks to 14 July, tracking firm GuestMetrics said yesterday (23 July). The fall was linked to a rise in price/mix for the category and a heatwave in the US affecting on-trade sales. 

Beer and spirits have suffered in the four-week period too, according to GuestMetrics. Pub and restaurant beer volumes, which were down 2.3% in Q2, slowed even further, falling 4% in the most recent period. This, despite beer's price/mix remaining “steady”. 

Spirits volumes went from a 1.9% drop in the second-quarter to being down 3.5% year-on-year in the most recent four weeks. Price/mix for the category also remained consistent with Q2.  

Bill Pecoriello, GuestMetrics' CEO, said: "It's possible the heatwave across the US during this time period negatively impacted (on-trade) traffic trends, so it will be key to monitor trends over the balance of the month and into August to see if there is any broader consumer macro slowdown at play here." 

Expert analysis

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Sectors: Beer & cider, Spirits, Wine

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