Click through to view the new flavours

Click through to view the new flavours

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Old Orchard Brands' Old Orchard for Kids Grape, Berry, Fruit Punch

Category - Soft drinks, fruit juice, reduced sugar

Available - From this month

Location - US, nation-wide

Price - US$2.49 per 64oz bottle

Old Orchard Brands has launched three new flavours in its Old Orchard for Kids reduced sugar line.

The flavours, Grape, Berry and Fruit Punch, join the brand's original Apple flavour. Old Orchard Brands claims the products contain 50% less sugar than “traditional 100% juice varieties”.

An analyst last month said that soft drinks producers must increase efforts to promote low-calorie options to avoid a “rising tide” of global anti-obesity taxation.