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FRANCE/ARG: Old and New Worlds meet over Malbec

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The Union Interprofessionnel des Vins de Cahors (UIVC) will meet with a delegation from Argentina's Mendoza province to finalise a deal that will bring the two wine regions closer together.

The agreement, which will be signed in April by 12 Argentine bodegas, the governor of the Mendoza province, the mayor of Lujan de Cuyo and the UIVC, will see future cooperation between France and Argentina on the growth, vinification and marketing of the Malbec varietal - the flagship grape of both the Cahors and Mendoza regions.

"Malbec has recently become very trendy, after 20 years of neglect, and Argentina has done a lot to help this," Jeremy Arnaud, marketing manager of the UIVC told just-drinks today (25 January).

"French and Argentine Malbec have very different styles, and we don't intend to change this, but we can learn from and motivate each other. It's time for Cahors to get an outside opinion."


Sectors: Wine

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