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Oetker Group to buy 60% stake in Belvini wine trading platform

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German conglomerate Oetker Group has lined up the purchase of a majority stake in wine trading platform Belvini for an undisclosed sum.

Oetker Group is a family-owned conglomerate that owns the Henkell & Co sparkling wine group

Oetker Group is a family-owned conglomerate that owns the Henkell & Co sparkling wine group

Confirming the deal to just-drinks today, a spokesperson for Oetker, which owns the Henkell & Co sparkling wine unit, said a 60% stake is planned. The transaction was signed earlier this month and is awaiting approval from competition authorities. 

The spokesperson said the agreement allows Oetker to invest in an already-established online wine trade and give support through its Berlin-based online unit, Oetker Digital.

"The investment complements the sparkling wine, wine and spirits division of the Oetker Group and promotes the expansion strategy in this future segment," the spokesperson added.

In August, Henkell & Co finalised its acquisition of a majority stake in Freixenet, creating the world's largest sparkling wine business, after the deal gained European Commission approval. The German sparkling wine giant, which owns Mionetto, the world's best-selling Prosecco, acquired the 50.67% holding from the Hevia and Bonet families.

Belvini is a German-based online alcohol store that specialises in wine. CEO Christoph Gönner is set to stay on to lead the management team.

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