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Ocean Spray’s B1U functional drinks range - Product Launch

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Ocean Spray's B1U functional drinks range

Category - Soft drinks, functional

Available - From this month

Location - The US, currently available in selected Target stores ahead of a roll-out to Walmart outlets next month, also online at Amazon

Price - Not specified, available in 16oz (45.5cl) bottles

Ocean Spray Cranberries has created a functional drinks brand as the group looks to further tap into the health & wellness trend among US consumers.

The B1U range comes in four flavours:

  • 'I need a boost': watermelon and cucumber-infused water with 60mg of black tea caffeine
  • 'I need rhythm': strawberry and basil-infused water with 8g of plant-based fibre
  • 'I need immunity': lemon and chamomile-infused water with 22mg of zinc and 128mg of vitamin C
  • 'I need power': peach and kiwi-infused water with 10g of protein

"The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to wellbeing," said Kim McAllister, director of core innovation at Ocean Spray. "We are excited to offer the B1U brand as an innovative new entrant into the fast-growing infused water category that is forward-thinking, tasty and nutritious and will inspire customers to try it and choose it again and again."

Ocean Spray Cranberries is an agricultural cooperative comprising around 700 farmers.

The rise of adaptogens - the continued evolution of health & wellness in soft drinks - Click here for a just-drinks comment


Expert Analysis

Still Drinks (Soft drinks) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Still Drinks (Soft drinks) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics

Still Drinks (Soft drinks) Market in the United States of America - Outlook to 2023: Market Size, Growth and Forecast Analytics is a broad level market review of Still Drinks Market in the United Stat...

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