USA: Ocean Spray Chooses Welch's Marketing Head as President & Chief Operating Officer

Most popular

Bar Nøne launch proves Coca-Cola is faster

Why consumers want more experiential marketing

What will be Pernod Ricard's priorities?

Pernod Ricard Performance Trends 2014-2018 - data


Randy C. Papadellis, the marketing chief behind the dramatic growth of the Welch's brand in the 1990s, has been tapped by Ocean Spray Cranberries, Inc., as President & Chief Operating Officer, reporting to new CEO Rob Hawthorne. Papadellis, 42, Senior Vice President of Marketing of Concord, Mass.-based Welch Foods Inc., has overseen a doubling of Welch's market share and a surge in sales revenue from $425 million to nearly $700 million since 1994. Papadellis led the team that introduced the most successful advertising campaign in Welch's history. The national campaign, featuring children as spokespeople, has earned Welch's and Papadellis several advertising awards. Equally as impressive to Ocean Spray, a cooperative owned by cranberry and grapefruit growers, Papadellis has helped deliver a 50 percent increase in earnings to the grape growers who own Welch's, the processing and marketing arm of the National Grape Cooperative Association. "With that kind of track record in the marketplace -- and that kind of financial performance for growers -- Randy Papadellis simply is the perfect match for Ocean Spray," said CEO Hawthorne, the former Pillsbury executive hired in January to engineer a turnaround of the cooperative. As President and COO, Papadellis will report directly to Hawthorne and oversee all day-to-day operations of the $1.36 billion company, the number-one brand of canned and bottled juice drinks in the U.S. He starts at Ocean Spray July 10. Before joining Welch's in 1994, Papadellis already was a respected veteran of the food and beverage industry. He began his career with Frito Lay in 1981, and moved on to become Vice President of Marketing for Cadbury Beverages North America. Papadellis holds an MBA in marketing and finance from Cornell University and a bachelor's in business and government from Colby College.

Related Content

"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's...

Blockchain to clip marketing power of alcohol giants - Ambrosus CEO

Blockchain to clip marketing power of alcohol giants - Ambrosus CEO...

Sales Channels, Marketing and Sustainability - just-drinks' Confidence Survey 2018, Part IV

Sales Channels, Marketing and Sustainability - just-drinks' Confidence Survey 2018, Part IV...

"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?