News

NEW ZEALAND: NZ Wine Institute strikes back at press reports

Most popular

'Healthy alcohol - the trend to watch in 2019?

The beer category in 2019 - just-drinks predicts

The beer category in 2018 - Review

Is craft spirits approaching a reset moment?

MORE

The Wine Institute of New Zealand has denied the industry's international presence is under threat after press reports that certain members would withdraw due to lack of investment.The Institute refuted claims in NZ newspaper, The Business Herald, which just-drinks.com published last week, that its generic export promotion policy was in trouble."Contrary to media reports, the Wine Institute has received no indication from any winery that they will be withdrawing from the industry's programme of collective export promotions for 2000/2001," said the Institute's Anne-Marie McKenzie export marketing manager.The Institute went on the explain it had "recently proposed the industry's largest ever export promotional programme with a planned investment of NZ$2m." McKenzie explained: "Wineries participate in the programme on a voluntary user-pays basis and while the cut-off date for sign up is not until August 4, a number of wineries have already responded favourably. Wineries were briefed at the start of June on the programme via a series of seminars and mailings and the response to date has been uniformly positive."Despite being a tiny player in world terms (0.2% of global production), the last decade has seen the New Zealand wine industry deliver strong growth in international sales (from NZ$18m in 1990 to an anticipated NZ$160m in 2000). Of the Institute's funding, only 9% constituted generic promotional spend invested by the Institute on behalf of wineries during the past year and only 4% this year.


Related Content

California's Wine Exports in 2017 - The facts

California's Wine Exports in 2017 - The facts...

The Wine Institute to close Hong Kong office in global restructuring

The Wine Institute to close Hong Kong office in global restructuring...

"Brexit is going to happen so we might as well get on with it" - Interview, Philip Gregan, CEO, New ...

Why Australia will be the wine to watch in China in 2019 - Analysis

Why Australia will be the wine to watch in China in 2019 - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?