NuZees Coffee Blenders RTD cold-brew coffee

NuZee's Coffee Blenders RTD cold-brew coffee

NuZee's Coffee Blenders RTD cold-brew coffee

Category - RTD cold-brew coffee, functional drinks

Available - From November

Location - US, initially in California

Price - TBC

NuZee has launched a range of ready-to-drink cold-brew coffees under the Coffee Blenders brand. 

The company said late last week that the range would launch first in southern California before a national roll out over the next 6-12 months. 

The range comprises:

  • Lean Cup (for weight loss)
  • Think Cup (for cognitive performance)
  • Relax Cup (for stress reduction)
  • Nude Cup (100% Arabica coffee with no function)

"The introduction of our cold brew line reflects our continuing growth and evolution as a company, and our commitment to product innovation," said Masa Higashida, NuZee's CEO. "Over the last two years, we have elevated Coffee Blenders' industry profile via the sale of our nutraceutical-infused Drip Cup, single-serve and whole bean coffee products. Based on consumer responses and our national retail and distribution partners, we are confident that our new functional cold brew line will extend our market success." 

Coffee Blenders is packaged in 10oz glass bottles. 

Earlier this month, Nestlé's US unit hbought cold-brew coffee producer Chameleon Cold-Brew for an undisclosed sum.

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

Expert analysis

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial ...read more