Market research
Coca-Cola has been voted the number one soft drink in Malaysia by a Reader's Digest Super Brand 2000 survey.Not only is Coca-Cola still favourite in Malaysia, neighbouring countries Hong Kong, Thailand, Taiwan, Philippines and Singapore have also voted Coke as their number one choice.Reiner Becker, MD of Coca-Cola Far East Ltd, received the Reader's Digest Platinum Award for Excellence 2000 for outstanding brand performance.Becker said the Malaysian results reflected the company's efforts to identify its brand with local cultures, sporting endeavours and national aspirations. He added: "We are delighted that consumers from Malaysia, along with Asian consumers in every market voted, Coca-Cola their favourite soft drink.""Coca-Cola is more than just a soft drink, it represents fun and entertainment, which is why it continues to be favourite brand with Asian consumers." Reader's Digest is published in 48 editions and 19 languages and reaches almost 100 million readers around the world each month. Sarah Diston
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