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Nude Beverages' Nude Hard Iced Tea - Product Launch

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Nude Beverages' Nude Hard Iced Tea

Nude Hard Iced Tea will be available in four flavours and (initially) in four US states

Nude Hard Iced Tea will be available in four flavours and (initially) in four US states

Category - Alcoholic soft drinks, vodka-based, 5% abv

Available - From this month

Location - The US, initially available in Illinois, Minnesota, Pennsylvania and Wisconsin

Price - SRP of between US$15.99 and $17.99 per 12-pack of 35.5cl cans

Canada-based Nude Beverages is lining up the nation-wide roll-out of an alcoholic iced tea under its namesake brand in the US.

Nude Hard Iced Tea launches this month in four states ahead of a wider release before the end of June. The line comprises three flavours: Lemon, Peach and Raspberry.

The carb-, sugar- and sweetener-free brand joins Nude Hard Seltzer, which hit the US last year. Using vodka as its base spirit, Nude Hard Iced Tea is brewed with black tea and has no caffeine or carbonation.

"We saw that consumers were wanting more sugar-free options, and so we knew the next step was to bring Nude Hard Iced Tea to the US," said founder & CEO Julius Makarewicz. "We're excited to introduce our American fans to a new line and expect even more expansion to come this year."

Last month, Unilever added another flavour to its Tazo iced tea range in the US.

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Expert Analysis

Top Trends in Alcoholic Drinks

Top Trends in Alcoholic Drinks

Alcohol as a sector is highly mature, with stable categories, but a vast choice of individual products. This maturity, along with the relative conservatism in the category, makes innovation difficult ...

VIEW REPORT

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