UK: NPD energy levels on the up

By Datamonitor | 14 July 2005

Fruit flavors continue to dominate the list of the most popular categories in new drink launches. However, Productscan Online recorded that the number of new launches in this category fell by over 17% in the March to May 2005 period, compared to the same period last year. This is a contrast to February-April 2005, when the category grew by over 40% compared to the previous year. Meanwhile, both isotonic and liqueur categories have seen good growth this year, with isotonic doubling in March to May 2005 compared to this period last year.

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Fruit flavors continue to dominate the list of the most popular categories in new drink launches. However, Productscan Online recorded that the number of new launches in this category fell by over 17% in the March to May 2005 period, compared to the same period last year. This is a contrast to February-April 2005, when the category grew by over 40% compared to the previous year. Meanwhile, both isotonic and liqueur categories have seen good growth this year, with isotonic doubling in March to May 2005 compared to this period last year.

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