News

No more "set-piece battle" product launches - Coca-Cola Co CEO

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

As Irish whiskey comes of age, so do its problems

MORE

The CEO of The Coca-Cola Co has called a halt to large-scale product launches, saying the company will instead take a "test-and-learn" approach to innovation.


Related Content

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey

The Coca-Cola Co doubles Fuze Tea value after co-ordinated launch - CEO James Quincey...

The Coca-Cola Co CEO eyes

The Coca-Cola Co CEO eyes "adult craft beverages" space...

Diet Coke rebrand follows

Diet Coke rebrand follows "dissatisfaction" - The Coca-Cola Co CEO...

How The Coca-Cola Co can make a success of Coke Life II - Comment

How The Coca-Cola Co can make a success of Coke Life II - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?