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Nix&Kix reduces sugar content ahead of UK sugar tax

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UK producer Nix&Kix has reformulated its range of chilli-infused soft drinks, allowing it to side-step an upcoming tax on sugary beverages.

Nix&Kix said the new range can be used as a "healthier mixer option at night"

Nix&Kix said the new range can be used as a "healthier mixer option at night"

The Mango & Ginger, Peach & Vanilla and Cucumber & Mint flavours are now all below 4.8g of sugar per 10cl, Nix&Kix said today. The UK sugar tax, due to be implemented next year, will have a taxable threshold of 5g per 10cl.

"The flavour kick from the chilli means that we can get away with a much lower sugar content," said Nix&Kix co-founder Julia Kessler. "Which is great if you need a little refreshment during the day or a healthier mixer option at night."

Nix & Kix was founded in 2014 by Kessler and Kerstin Robinson to offer adult consumers an alternative to alcohol on nights out. Speaking to just-drinks last year, Kessler said that a fear of looking bad in pub selfies was helping to drive Millennial growth in adult soft drinks.

"You want to look good," Kessler said. "You don't want to get drunk and find yourself on Facebook the next day."


Sectors: Soft drinks, Water

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