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Nichols' Levi Roots Exotic Kick Mango and Coconut - Product Launch

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Nichols' Levi Roots Exotic Kick Mango and Coconut 

Nichols has launched the chilli-infused Levi Roots Mango and Coconut

Nichols has launched the chilli-infused Levi Roots Mango and Coconut

Category - Soft drinks, carbonated

Available - From this month

Location - UK, convenience stores

Price - Initially in GBP1 (US$1.35) price-marked packs

Nichols has launched a new chilli-infused flavour in its Levi Roots portfolio as it looks to tap into growing trends for spiced soft drinks.

Levi Roots Exotic Kick Mango and Coconut contains a "kick" of chilli designed to appeal to spice-loving 16-35 year old males, Nichols said today. It joins Caribbean Crush and Jamaican Sunset in the Levi Roots range and will roll out exclusively in the UK convenience sector, initially in GBP1 price-marked packs.

Nichols said spicy drinks will be a major trend in 2018 as younger people experiment and look for more interesting flavour combinations from around the world.

"We're predicting an explosion of brands tapping into the spice trend in 2018 as we've already seen these flavours crossing into categories outside of food, such as alcoholic drinks," said Ed Jones, senior customer marketing manager for Nichols.

The drink is below the UK sugar tax threshold.

How the sugar tax has transformed the soft drinks category - Comment


Sectors: Product launches, Soft drinks

Companies: Nichols

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