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Nichols is re-launching its Feel Good Drinks range.

Nichols Feel Good Drinks line-up will come in plastic-free packaging

Nichols' Feel Good Drinks line-up will come in plastic-free packaging

The sparkling water brand's portfolio will be the subject of a new formulation and will benefit from plastic-free packaging, the UK soft drinks group said late last week. A total of 3% of Feel Good's sales will be donated to environmental charities and non-profit organisations.

The three-flavour range currently comprises:

  • Peach & Passionfruit
  • Rhubarb & Apple
  • Raspberry & Hibiscus

All three contain around 27 calories per 33cl can and are available in the UK off-premise as well as through the brand's website.

"Humans have somewhat forgotten how fragile the natural world is," said Feel Good GM Ed Woolner. "By donating and partnering with charities that support personal and planetary wellbeing we hope to help protect the natural environment that gives us so much."

In a trading update released last week, Nichols posted a 19% slide in sales from the 12 months to the end of December.

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Sectors: Soft drinks

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