US: Niche brands drive wine sales

By Joel Ceausu | 31 October 2006

Americans are drinking more wine than ever - and smaller brands led the market in growth last year according to industry figures.

The Wine Market Impact Databank Review and Forecast showed that while 28 brands sold over 2m cases in 2005 for a combined increase of 1%, labels selling under 1m nine-litre cases topped US market growth for the first time in three years.

Overall consumption reached 279m cases - a record high and 3.3% increase - with smaller brands growing at double that rate. The Adams Wine Handbook reported that per capita consumption increased to 9.9 litres, the highest since 1988. Imports accounted for a 5.6% increase while domestic wines rose just 0.9 percent.

Sectors: Wine

View next/previous articles

Currently reading -

US: Niche brands drive wine sales

There are currently no comments on this article

Be the first to comment on this article

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page