News

US: Newcastle Brown Ale tunes in with Napster

Most popular

Interview - William Grant senior category director

Aged spirits in 2021 - just-drinks predicts

Interview - Rima Sawaya, Kahlua brand manager

Can 'community commerce' solve DTC woes?

Wine in 2021 - just-drinks predicts

MORE

Newcastle Brown Ale has agreed a promotional partnership in the US with digital music brand Napster.

The deal is part of the brand's overall strategy to reach its key customer demographics through music-related promotions. Newcastle Brown Ale is distributed across the Atlantic by Scottish & Newcastle Importers, the US arm of the UK's largest brewer, Scottish & Newcastle.

Bill Wetmore, marketing director for Scottish & Newcastle Importers said: "We look for partners that complement our brand's unconventional nature. Given the synergy between Napster's independent spirit and Newcastle Brown Ale's position as 'The One and Only', we found this to be an ideal partnership."


Sectors: Beer & cider

Related Content

Heineken cleans up coal-smeared Newcastle Brown Ale for bright Californian future - Comment

Heineken cleans up coal-smeared Newcastle Brown Ale for bright Californian future - Comment...

Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US

Brown-Forman teams with Pabst Brewing Co for Jack Daniel's Country Cocktails in US...

"We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canad...

How UK craft brewers are winning with Generation Z - Focus

How UK craft brewers are winning with Generation Z - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?