New Zealand wine is driving premium growth in the UK market, according to new figures. 

Wines from the country hold a 22% share of volume and saw growth of 23% in the GBP7.01-GBP8 category making it the market leader in the off-trade, according to trade organisation New Zealand Winegrowers citing Nielsen data. The body said that for all price points above GBP7.01, New Zealand is second only to France in terms of volume and value of sales.

According to Nielsen, the average price per bottle for New Zealand wine is GBP7.37, compared to the UK market average of GBP5.46. New Zealand wine has also seen a 10% volume and value increase in the year to 10 October, against an overall 2% decline in the market. 

Chris Stroud, New Zealand Winegrowers's marketing manager for Europe, said: "Sauvignon Blanc is a clear favourite of UK consumers, and that shows no sign of diminishing, New Zealand leads the category with 39% share, and growth of 12%,."

Sauvignon Blanc is New Zealand's main wine export. The export value of New Zealand wine stands at NZD1.47bn (US$963m). 

Earlier this month, it was suggested that New Zealand's wine industry could benefit from a new free trade agreement with the European Union