PepsiCo has released the first ad featuring its new "face of Pepsi", baseball star Aaron Judge.
The "This Is The Pepsi" TV commercial, part of the ongoing "Pepsi Generations" push that launched during February's Super Bowl, shows New York Yankee Judge eating out in a Bronx pizza parlour. It kicks off a series of TV ads set for release later in the year.
Judge will also star in the "Judge For Yourself" campaign for Pepsi Zero Sugar and the New York Yankees all over the US northeast. The campaign will run throughout the region on radio, retail, and more than 300 pieces of out-of-home advertising.
PepsiCo described 6ft 7in-outfielder Judge as "one of the biggest rising stars in baseball" when the company signed him up in November last year. The firm said it was "looking forward to working together to engage baseball enthusiasts in new and unique ways next season and beyond".
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Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: PepsiCo
