GLOBAL: New World wine countries form alliance
Some of the biggest New World wine regions, including New Zealand, South Africa and Chile, have formed an alliance to market their wines "as a team" at next year's ProWein trade fair in Germany.
If successful, just-drinks understands, the alliance, which also includes Argentina and California, will consider taking the format to other wine shows.
"This is a significant statement of intent," a spokesperson for New Zealand Winegrowers told just-drinks today (15 July).
It is understood that the move has emerged from what a number of New World wine trade bodies view as bias towards the Old World at some trade shows, particularly the biannual Vinexpo in Bordeaux, which was held last month.
New World trade bodies have held intermittent talks for more than a year on the feasibility of creating a break-away expo. However, they have now decided to create "a show within a show" at ProWein, due to the number of expos already in existence.
ProWein was chosen because of its reputation for "treating the Old and New World equally", the New Zealand Winegrowers spokesperson said. She declined to comment on New World criticism of Vinexpo, which remains the largest wine trade show in the world.
Australia is the only prominent New World country not to join the alliance, because Australia's focus is "on markets in the Far East", rather than Europe, the spokesperson said.
At ProWein in March 2010, the five alliance partners will be grouped together in a single hall. They intend to lay down the gauntlet to Old World countries such as France, Spain and Italy, on sustainability and the environment. Seminars on all aspects of sustainable production will be held under the theme "Down to Earth".
A spokesperson for the alliance said: "Although we remain competitors, we believe the potential exists to further advance the New World's share of the global wine market by sharing best practice."
Industry leaders this week read the riot act to Australia's winemakers and grape growers, but the country is far from down and out....
A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: 'DNA SA - a Brand Blu...
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Today, it's the Top Ten Most Read Reports of 2009....
From the vineyards of Australia to the boardrooms of the multi-nationals; from job losses and bankruptcies in the UK to the consolidation of the fragmented French sector - few aspects of the world's w...
- Analysis - SABMiller to add bolt-ons in Africa?
- India: Everyone's Favourite Spirits Market
- A-B InBev's Move on Tennent's Super Makes Sense
- Brand Diversification Driving Craft Brewery Growth
- Comment - SABMiller and Diageo: A Tie-Up Too Far
- Diageo scraps Arthur's Day, but singer left sad
- SodaStream silent on John Lewis pullout in UK
- William Grant sinks GBP185,000 into "No" camp
- PepsiCo CEO sees "profound" change in US consumers
- SABMiller launches Grolsch in a jar - video