Winemakers in France are to introduce a new label for the Languedoc region, according to local press reports. Les Echos said yesterday (22 February) that the new general 'Languedoc' label will be introduced from the next grape harvest onwards.

Each union in the region will organise its products into a hierarchy according to the vineyard and village in which it was produced, the newspaper said.

The new system should allow those responsible for marketing the wines to have sufficient funds available to invest in commercial brands, Les Echos said. Winemakers plan to sell around 700,000 hectolitres of wine under the new label over the next five years.

The region's wine producers have also set up a consultation committee with a view to incorporating winemakers' unions with trade representatives. The committee will help winemakers develop market share and anticipate consumer demand and expectations, Les Echos said.