California wineries have a new ally in today's fine wine marketplace. Veteran wine marketer Peter Rubens has launched Bear Flag Marketing, the only national wine marketing company exclusively dedicated to California's ultra-premium and luxury wine category.

"Sales and marketing in the wine industry has become more competitive and complex," said Rubens, "and Bear Flag Marketing is committed to solving the marketing and distribution issues that the finest California wineries face." Wholesaler consolidation, increasing numbers of trade channels and growing competition within California and other regions and countries are just some of the issues every California winery faces today. "With literally hundreds of new wineries vying for distribution, 175 in Napa Valley alone in the last decade," commented Rubens, "combined with increased vineyard plantings in California and the world, the need for professional, sophisticated marketing and sales management has increased too."

Rubens is using his relationships established while working for 17 years at the executive level of the wine business with companies such as C. Mondavi & Sons, Franciscan Estates, Chalk Hill and The Seagram Wine Company. Based upon Rubens' extensive and established professional network, Bear Flag Marketing follows a professional and solid marketing and sales strategy from which participating wineries will benefit. Rubens has defined an uncompromising mission for Bear Flag Marketing: to be the best. "Bear Flag Marketing represents only a limited number of fine California wines from the best appellations and uses the latest technologies to maintain and grow productive relationships with the best wholesalers, restaurateurs and retailers in the country," added Rubens.

Established in January 2000, Bear Flag Marketing sold its first wine in May 2000 and is the only national wine marketing company exclusively representing California's finest wineries. For more information contact Peter Rubens at 1300 Grant Avenue, Suite 204, Novato, CA 94945, telephone: 415.899.8466 or via email at