US: New Website pushes wine origins for consumers

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The Center for Wine Origins has launched a new Website for US consumers. The newly-created organisation has unveiled in an attempt to educate Americans about leading winegrowing regions and how to learn more about where their wine comes from.

The site seeks to engage consumers on the issue of location and provides hints on choosing, serving, and pairing wines, such as Champagne and Port - two regions who are the centre's founding members, the centre said yesterday (11 October).

"Our goal in developing the site was to make it a useful tool for consumers seeking to make informed wine decisions," said Shannon Hunt, director of the Center for Wine Origins. "To that end, the site includes several interactive features and will be consistently updated with fresh information on Champagne, Port, and wine origins generally."

Some of the site's features include: 'Ask the Wine Guru,' where consumers can post wine-related questions, which will be answered by the centre's staff of wine experts; 'Wine of the Month,' where a different variety of wine will be featured each month, along with tips for how and when to enjoy these wines; 'News Ticker,' providing wine industry news as well as information on the centre's activities; 'Wine Cellar,' where consumers can find hints on how to enjoy wines; 'Food Pairing Chart,' and 'Events Calendar,' providing information on upcoming wine events, seminars and classes sponsored by the centre.

The centre has launched a three-year "location matters" campaign, which will include a host of consumer education initiatives, a national advertising campaign, and a series of retail and consumer tasting events across the country.

The three year campaign is financed by the European Union, the Comite Interprofessionnel du Vin de Champagne (CIVC) and the Instituto dos Vinos do Douro e Porto (IVDP). Fedejerez, representing the producers of Sherry in Spain, will join the campaign at the beginning of next year.

Sectors: Wine

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