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Southern Wine & Spirits of America (SWS) has appointed a new vice president, category management and business intelligence. Thomas McDevitt will assume the position with immediate effect.

McDevitt will report to Brad Vassar, executive vice president, general manager of SWS. In a statement, Vassar said: "We are extremely excited to have a real industry professional like Thomas heading up our new category management and business intelligence group. Under Tom's leadership, this team will be responsible for developing a "best- in-class" organisation designed to provide our retail customers with significant data and consumer insights. This actionable research and marketplace intelligence will allow our operating divisions across the country to be that much more efficient in their product assortment and placement strategies, market by market, state by state. Our goal is to assist our customers in maximising profits in their beverage alcohol departments."

Prior to joining the SWS, McDevitt worked at Robert Mondavi Winery, reaching the position of vice president, strategic insights and analytics in 2001. McDevitt previously worked at A.C. Nielsen Advanced Analytics group as an account manager.

SWS is the largest wine and spirits distributor in the US, with current operations in 12 states and pending acquisitions in seven states. The company employs more than 8,500 staff.


Sectors: Spirits, Wine

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