News

JAPAN: New Products from Japan

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

New type of can with screw cap A revolutionary new type of aluminum can with a screw cap is set to become the next hit product. Called the bottle can, it was first launched back in May by Kirin Brewery and Sapporo Breweries for their mainstay lager beers. All the top brewers except Asahi Breweries have been suffering loss of market share and falling sales. Desperate to reverse this trend, two major strategies have been adopted. The main tactic was the launch by Suntory and Sapporo Breweries some years ago, followed more recently by Kirin, of happoshu. This is similar to beer but produced from a very low malt content. The name in English for this type of brew keeps changing. It was called sparkling malt beverage but now the name beer taste seems to have become popular. Whatever it is called, it has been the saviour of Kirin and Suntory and to a lesser extent of Sapporo Breweries. The new bottle can has become popular because it can be reclosed, so it is not necessary to drink the entire contents at once. It is also popular because it is a novelty in a land where novelty is highly prized. Now Kirin Brewery has launched its hit product happoshu called Tanrei in the new bottle can. 450ml Y175. Sales target 7000,000 cases.


Related Content

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up

Hard seltzer drives a new wave of innovation in flavoured alcoholic beverages - NPD round-up...

The Coca-Cola Co unveils vegetable juice as new products put in spotlight

The Coca-Cola Co unveils vegetable juice as new products put in spotlight...

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends...

New product innovation fuels gains for milk alternatives - NPD round-up

New product innovation fuels gains for milk alternatives - NPD round-up...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?