JAPAN: New products from Japan

By Japanscan | 22 November 2000

New Low-Malt Beer for the Winter Suntory was the first Japanese brewer to launch low-malt beers in Japan and for a few years Suntory was market leader. Demand for this type of beer has increased to above 20% total market share (beer and low-malt beer market), mostly driven by sales of rival Kirin Brewery's Tanrei Nama, which has pushed Suntory into second place. Kirin, Suntory and Sapporo have all relied on low-malt beers to help maintain volume while Asahi Breweries relentlessly eats away their regular beer market share.

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New Low-Malt Beer for the Winter Suntory was the first Japanese brewer to launch low-malt beers in Japan and for a few years Suntory was market leader. Demand for this type of beer has increased to above 20% total market share (beer and low-malt beer market), mostly driven by sales of rival Kirin Brewery's Tanrei Nama, which has pushed Suntory into second place. Kirin, Suntory and Sapporo have all relied on low-malt beers to help maintain volume while Asahi Breweries relentlessly eats away their regular beer market share.

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