Pepsi Bottling Ventures (PBV) has named a new president and CEO. The company, a joint venture between Suntory International and PepsiCo, announced yesterday that Keith Reimer will succeed Rick Poillon in both positions.

Poillon, who previously announced his intention to retire by the end of this year, will continue to serve PBV in a consulting capacity.

A veteran of more than 22 years in company-owned bottling operations, sales, marketing and brand management with PepsiCo, Reimer served most recently as vice-president and general manager of the North American Coffee Partnership, a joint venture between Starbucks and PepsiCo.

In a statement, president and CEO of Suntory Yasuhiro Fukuyama said: "Keith is an immensely talented and versatile executive with proven know-how in running large businesses, motivating people and exceeding customer expectations."

"In addition to his close knowledge of PepsiCo's bottling system and the diverse retail channels it serves, we are truly fortunate to have an executive of Keith's vast skills and experience taking the reins and steering PBV's strategic direction," added Fukuyama.

"While again thanking Rick Poillon for his great contributions over the years, we anticipate a seamless leadership transition from Rick to Keith, and we look forward to continued momentum in the marketplace."

Most of Reimer's earlier 19 years with PepsiCo were spent in senior management posts with company-owned bottling operations, primarily in the western US. Prior to joining PepsiCo in 1982, he spent eight years in a series of increasingly responsible sales and marketing roles with General Foods.

Based in Raleigh, NC, PBV is PepsiCo's third-largest anchor bottler in the United States, serving central and eastern North Carolina and New York's Nassau and Suffolk Counties.