Market research
Two players who pride themselves on never going about projects conventionally -Mistic Zotics(TM), an exotic line of beverages and Arbor, a leading snowboard, wakeboard, and skateboard-maker for extreme athletes - are teaming up to form the Mistic Zotics-Arbor Boarding team. "The teaming up of Mistic Zotics and Arbor will appeal to people who have a taste for adventure, whether it is their choice of beverage such as the exotic Mistic Zotics drinks or their choice of sport such as extreme snowboarding," said Bruce Bollinger, vice president of marketing for Mistic.
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