UK: New Matthew Clark arm to take on Gruppo Campari distribution

By | 4 May 2012

Gruppo Campari will join distributors Matthew Clark in July

Gruppo Campari will join distributors Matthew Clark in July

Gruppo Campari is set transfer its UK distribution to a new Matthew Clark agency.

Campari will leave current distributor Cellar Trends in July, switching to Catalyst Brands, which launched yesterday. Catalyst will also distribute Marie Brizard, Voss Water and Zatec Beers as well as Diageo's Blossom Hill and Pernod Ricard's Jacob's Creek brands.

Catalyst Brands will take over all of the clients currently handled by Matthew Clark distributor Wine Studio Agency. Campari is the only new client to join Catalyst so far, a company spokeswoman said.

Catalyst's MD, Gary Squire, said: “This is an excellent opportunity for both parties, building on our success with the Wine Studio Agency business, to deliver growth for Campari brands within the UK on- and off-trade.”

A spokesman for Cellar Trends told just-drinks Campari's move was a “realignment” for the Italian drinks company. “The company controls a lot of brands and they want to rationalise their strategy with Matthew Clark,” the spokesman said.

In a statement released yesterday, Cellar Trends said it has grown Campari spirits volume by 68% since starting distribution five years ago. 

“Campari will move their brands following a decision as to how they corporately want to manage them in the marketplace,” said Cellar Trends joint-MD, Martin Watts. “We wish Campari well in taking their brands to the next stage of development.”

Cellar Trends said the Campari portfolio makes a contribution of less than 10% to its overheads.

Matthew Clark is jointly-owned by Accolade Wines and Punch Taverns.

Expert analysis

Campari Milano SpA, Davide in Spirits (World )

Campari is about to show whether it can still swim against the flow by growing stagnant categories and mature markets - a strategy which so far has been successful for the Italian manufacturer. But how much longer can the company ignore the rise of Asia Pacific and what could be the best route to enter this market?

Sectors: Spirits

Companies: Campari, Marie Brizard, Diageo, Blossom Hill, Pernod, Ricard, Jacob’s Creek

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