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PepsiCo International has changed the design on its cans across the Gulf. The company has also added a new tag line for its products.

Pepsi Cola and Pepsi Diet will both have their existing logo rotated through 90 degrees to run horizontally along the upper part of the blue packaging, replacing the current image which has been used for the last six years.

The new selling line will be "Dare for More." This will run in conjunction with the new packaging.

Pepsi is the number one soft drink in the Middle East, where it outsells its nearest competitor by 3:1. The company has operated continuously for over 50 years offering a range of products - Pepsi, Pepsi Diet, Mirinda, 7UP, Diet 7UP, Mountain Dew and Shani - through a regional network of exclusive Pepsi franchise bottlers.


Sectors: Soft drinks

Companies: PepsiCo

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