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US: New head for Coors appointed

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Coors Brewing Company has appointed a new president and CEO. The US subsidiary of Molson Coors Brewing Company Toronto said yesterday (14 March) that Fits van Paasschen will head the unit. Van Paasschen will be responsible for leading all aspects of the company's US operations and performance, reporting directly to Leo Kiely, CEO of Molson Coors Brewing Company.

Van Paasschen brings more than 20 years of experience in finance, consumer products marketing, retail development, supply chain management and human resources to Coors. Prior to joining Coors, van Paasschen worked for Nike, Inc., serving most recently as corporate vice president and general manager of Europe, Middle East and Africa (EMEA).

"Frits is a great addition to our team, bringing with him tremendous depth and breadth of skills and experience," said Kiely. "In addition, his leadership style fits with our people and our culture.

"Frits is joining us at a great time. With the Molson Coors merger now complete, we are entering an exciting time for the company, and I can confidently hand off the role of US president to Frits and dedicate my full energy to my new role as CEO of Molson Coors."

Prior to joining Nike, van Paasschen served as the vice president of finance and planning for Disney Consumer Products.

Van Paasschen's first day in the office will be 29 March.


Sectors: Beer & cider

Companies: Molson Coors

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