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UK: 'New Generation' of Sports Drinks Gains UK Launch

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Umbro Hypotonic, hailed by its makers as the first of a new generation of sports drinks, gains its UK consumer launch this month (June 2000).The first million and a half drinks products (500 ml sports bottles, 250 ml cans and 330 ml foil pouch packs) are now rolling off production lines in a move set to shake up the global sports beverage market.


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