News

UK: 'New Generation' of Sports Drinks Gains UK Launch

Most popular

The just-drinks Analyst returns

just-drinks speaks to Distill Ventures' CEO

Why spirits must rethink its future positioning

The just-drinks Analyst returns

Why spirits should look back to move forwards

MORE

Umbro Hypotonic, hailed by its makers as the first of a new generation of sports drinks, gains its UK consumer launch this month (June 2000).The first million and a half drinks products (500 ml sports bottles, 250 ml cans and 330 ml foil pouch packs) are now rolling off production lines in a move set to shake up the global sports beverage market.


Related Content

Why are sports drinks failing to ride the Olympic wave? - Comment

Why are sports drinks failing to ride the Olympic wave? - Comment...

FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6

FREE TO ACCESS - How can drinks companies connect with Generation Z? - just-drinks FUTURES Vol.6 ...

How to ride the Generation Z wave in the on-premise - Consumer Trends

How to ride the Generation Z wave in the on-premise - Consumer Trends...

Time for drinks companies to switch from Millennials to Generation Z - research

Time for drinks companies to switch from Millennials to Generation Z - research...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?