Boisset America is bringing a range of wines with an ecological bent to the US market.

The California-based importer said yesterday (5 June) that it has teamed up with environmental organisation American Forests in the launch of French rabbit wines. The range, initially introduced earlier this year, consists of vintage-dated Pinot Noir, Chardonnay, Merlot and Cabernet Sauvignon. The wines are packaged in 1-litre Tetra-Pak containers called ePods.

The packaging benefits the environment, the company said, by reducing packaging waste by 90% compared to glass bottles, reducing CO2 emissions and fuel consumption from transportation trucks (since fewer vehicles are needed to transport ePods), the renewable materials used to create the package (paper from sustainably-grown forests), and finally, being completely recyclable.

For every four ePods sold, a tree is planted through American Forests, the US's oldest non-profit citizens' conservation organisation. American Forests hopes to plant at least 30,000 trees from French rabbit wine sales.

"We are extremely excited to partner with American Forests," said Jean-Charles Boisset, president of Boisset America. "For many years our family has relied on the environment to make wine, and it is only natural we want to give back and protect it."

"We are thrilled to partner with a brand like French rabbit, which takes the environment into consideration during every step of the winemaking process," added Deborah Gangloff, director of American Forests.